Lavazza packs the rich, full-bodied flavor of Italy’s bestselling medium roast coffee into these convenient single-serving K-Cups. A “classic” blend of Arabica beans with the intense aroma of dried fruits, these coffee capsules bring a distinctly Italian flavor profile to your brewing system. It was company founder Luigi Lavazza who invented the concept of the “blend,” the art of mixing coffee from different origins to create a harmonious brew.