This Harney & Sons Matcha iri Genmaicha green tea is a perfect introduction to Japanese matcha with a medium-bodied vegetal flavor that awakens the senses. Dialing down the intensity of matcha without sacrificing flavor, this milder option blends Bancha green tea leaves with toasted brown rice. Founded in 1983, family-owned Harney & Sons gives a percentage of their sales to environmental organizations, making fine tea for a fine cause.