Lavazza Qualita Oro Gold Coffee is a blend of extraordinarily sweet, 100% Arabica coffee beans for an intense, aromatic flavor that’s suited for true coffee connoisseurs. For more than 100 years, Lavazza has been providing fresh, quality Italian espresso to the world. In the early 1900’s, it was Luigi Lavazza who invented the concept of the “blend,” the art of mixing coffee from different origins to create harmonious and delicious products.